Content Marketing Manager/Editor

Livability.com

Journal Communications

  • Content Marketing Manager for Livablility.com – focus on building and implementing content marketing strategies that include social, paid, unpaid, email marketing and influencer marketing tactics, as well as building brand awareness and audience engagement..

  • Editor of Livability.com planning content strategy, content/social calendars, assignments for writers, as well as planning content marketing strategies for top content pieces, such as data driven lists - 100 Top Best Places to Live 2017 and Entrepreneur magazine’s Best Cities for Entrepreneurs.

  • Managing Editor of quality of place and business publications that include city and states across the U.S. focused on livability, business, economy, tourism and recreation – planning and implementing publications from start to finish, as well as client account management.

  • Head of social for Livability.com with a focus on paid and unpaid campaigns customized for each platform, client and audience segment.

  • Branding liaison/Copywriter creating audience segments, marketing strategies and creative materials.  

  • Responsible for analytics reporting, SEM and SEO initiatives for Livability.com.

  • Writer for Livability.com highlighting great cities to live, work and travel.

 


Managing Editor

Journal Communications

 

  • Managing Editor for BusinessClimate.com – creating complex content strategies, managing large group of writers, assigning articles, building content topic lists and outlines, managing website maintenance and content updates, and writing content.

  • Responsible for content marketing, analytics reporting, SEM and SEO initiatives for businessclimate.com, including: content promotion tools, content marketing campaigns, Google Analytics, paid and unpaid social campaigns, email marketing campaigns and content creation.

  • Manager of digital marketing coordinator, including: managing and creating workload for social, content creation, distribution plans and content marketing initiatives.

  • Editor for more than 25 publications focused on economic development and livability in a variety of states and cities, including Illinois, Tennessee, Nashville, South Carolina, Southwest Dallas, California, Minnesota and more.

  • Crafting complex publication content lists and publication planning for more than 25 publications.

  • Assigning content and managing writers for print publications, including managing publication budgets.

  • Project manager for economic development division that includes managing workloads, creating projects, managing and planning timelines for digital projects.  

  • Creative go-to for ad planning, copywriting and sales planning.

  • Contributor and content marketing adviser for Livability.com

 


Content Writer/ CopyWriter

GS&F

 

  • Created complex content strategies for multiple clients that encompassed their company strategy and goals with the creative and UX teams.

  • Crafted concepts, trade ads, co-op ads, newsletters, radio scripts, video scripts, marketing collateral, product launches and complete brand campaigns alongside art directors and designers.

  • Presented and engaged with clients throughout content strategy and website builds to ensure the client’s and user’s needs were addressed.

  • Built content maps alongside the UX team to create the best possible wireframes and content processes for each unique project.

  • Executed content strategies and wrote content for complex websites with the client’s voice and tone in mind.

  • Launched seven large corporate websites in 2014 and 2015, along with numerous small business websites.

  • Won large business account with creative work produced during first concepting and pitch work at the agency.

  • Managed company blog and participated in internal communications team.  

  • Experience with multiple CMS platforms, including: SiteCore, MODX, Umbraco, Wordpress, and many more.

  • Clients: LP Building Products, International Comfort Products, Bridgestone Tires, the Tennessee Titans, Dayton Tires, GCR Tires & Services, Avenue Bank, A. O. Smith, Hunt Brothers Pizza, Patterson Intellectual Property Law, Tractor Supply Company, GS&F, PicturEngine, Jessup & Associates and Asurion.