Content Marketing Manager/Editor
Content Marketing Manager for Livability.com – focus on building and implementing content marketing strategies that include social, paid, unpaid, email marketing and influencer marketing tactics, as well as building brand awareness and audience engagement..
Editor of Livability.com planning content strategy, content/social calendars, assignments for writers, as well as planning content marketing strategies for top content pieces, such as data driven lists - 100 Top Best Places to Live 2017 and Entrepreneur magazine’s Best Cities for Entrepreneurs.
Managing Editor of quality of place and business publications that include city and states across the U.S. focused on livability, business, economy, tourism and recreation – planning and implementing publications from start to finish, as well as client account management.
Head of social for Livability.com with a focus on paid and unpaid campaigns customized for each platform, client and audience segment.
Branding liaison/Copywriter creating audience segments, marketing strategies and creative materials.
Responsible for analytics reporting, SEM and SEO initiatives for Livability.com.
Writer for Livability.com highlighting great cities to live, work and travel.
Managing Editor for BusinessClimate.com – creating complex content strategies, managing large group of writers, assigning articles, building content topic lists and outlines, managing website maintenance and content updates, and writing content.
Responsible for content marketing, analytics reporting, SEM and SEO initiatives for businessclimate.com, including: content promotion tools, content marketing campaigns, Google Analytics, paid and unpaid social campaigns, email marketing campaigns and content creation.
Manager of digital marketing coordinator, including: managing and creating workload for social, content creation, distribution plans and content marketing initiatives.
Editor for more than 25 publications focused on economic development and livability in a variety of states and cities, including Illinois, Tennessee, Nashville, South Carolina, Southwest Dallas, California, Minnesota and more.
Crafting complex publication content lists and publication planning for more than 25 publications.
Assigning content and managing writers for print publications, including managing publication budgets.
Project manager for economic development division that includes managing workloads, creating projects, managing and planning timelines for digital projects.
Creative go-to for ad planning, copywriting and sales planning.
Contributor and content marketing adviser for Livability.com
Content Writer/ CopyWriter
Created complex content strategies for multiple clients that encompassed their company strategy and goals with the creative and UX teams.
Crafted concepts, trade ads, co-op ads, newsletters, radio scripts, video scripts, marketing collateral, product launches and complete brand campaigns alongside art directors and designers.
Presented and engaged with clients throughout content strategy and website builds to ensure the client’s and user’s needs were addressed.
Built content maps alongside the UX team to create the best possible wireframes and content processes for each unique project.
Executed content strategies and wrote content for complex websites with the client’s voice and tone in mind.
Launched seven large corporate websites in 2014 and 2015, along with numerous small business websites.
Won large business account with creative work produced during first concepting and pitch work at the agency.
Managed company blog and participated in internal communications team.
Experience with multiple CMS platforms, including: SiteCore, MODX, Umbraco, Wordpress, and many more.
Clients: LP Building Products, International Comfort Products, Bridgestone Tires, the Tennessee Titans, Dayton Tires, GCR Tires & Services, Avenue Bank, A. O. Smith, Hunt Brothers Pizza, Patterson Intellectual Property Law, Tractor Supply Company, GS&F, PicturEngine, Jessup & Associates and Asurion.